About Laura Bond Jewellery
Laura Bond Jewellery is an Edinburgh based, family run, luxury earring brand, specialising in affordable solid gold pieces for cartilage piercings.
Sisters Laura and Georgie run the brand alongside Laura’s husband Doug.
The story so far
Laura Bond is the newest kid on the block in the world of luxury piercings and curated ears.
Hailed as the fashion world’s favourite rebellious statement the trend is all about delicate and decorative ear piercings – the more the better.
The brand launched in summer 2019 initially as a "side hustle' for founder Laura Bond.
With a background in luxury jewellery and multiple ear piercings herself, she was frustrated with not being able to find quality solid gold cartilage jewellery at accessible prices.
Spotting a gap in the market she set about building her own e-commerce venture and spent months sourcing manufacturers handpicked for their quality and expertise, as well as their strong ethical values.
With feminine dainty designs, affordable prices and over 70% of the brand’s collection made in the UK with responsibly sourced gold, it’s no wonder Laura Bond has gained a global fan base.
Laura knew that Instagram was where her potential customers were spending their time, so she focussed on building an organic community there, to show new designs, get feedback and share ‘earspiration’ posts of the jewellery in her 14 ear piercings.
The brand now has over 60k followers on Instagram and is growing daily.
With a fan base including celebrities like Lily Allen and Michelle Visage and appearances in Marie Claire UK, Grazia, Glamour UK and Stylist Magazine the future looks bright.
About our Founder and Creative Director
Laura has been passionate about jewellery for as long as she can remember.
“I’ve always loved sparkly things and as a little girl one of my favourite things to do was go through my Mum’s jewellery box and try on all her pieces.
"I begged and begged and was finally allowed to get my ears pierced on my 11th birthday. I still remember the first pair of earrings I changed my studs for - they were dangly silver elephants and I adored them.
"I got my first cartilage piercing when I was a teenager and my love for the multiple piercings trend grew from there (I’ve got 14 piercings in total including my rook and daith) but I was frustrated that I couldn’t find beautiful dainty earrings that I could afford.
"I was also frustrated that many earrings only came in pairs so all of our earrings are sold as singles so you can mix and match depending on what piercing placement you want them for.
"Laura Bond was born out of a desire to offer affordable earrings without compromising on quality."