For way too long, jewellery has been considered a gift-only item. The idea that women are sitting around waiting for their partners to buy them jewellery is outdated and sexist.
Recent generations of women are flipping that stereotype and buying what they want - when they want it.
Today women aren't waiting for a special occasion to treat themselves. Instead they want to recognise personal and professional milestones independent of their relationship status.
There's something empowering about investing in a piece of quality jewellery that you can wear and cherish for years to come.
For those looking to invest in quality jewellery without spending a fortune, Laura Bond's new ring collection is the perfect choice.
The pieces are all made with 9k recycled solid gold and moissanite and designed and hallmarked in Edinburgh with a modern, minimalist aesthetic that keeps them looking timeless and elegant. Think quiet luxury but at an accessible price.
Our founder Laura says:
"I've always loved jewellery, one of my favourite things to do as a child was go through my Mums jewellery box and try on all her rings. I loved that they told stories about her life, beautiful keepsakes that reminded her of different milestones.
"As I grew up I realised that the fine jewellery women wore was usually only reserved for what society deemed 'big moments' - engagement rings or eternity rings. And that never really sat right with me. My motto has always been buy the jewellery for your damn self!
"So I'm really excited to have created a collection of solid gold rings that allows women to do just that.
"I want women to celebrate their own personal milestones and successes and to honour their own strength ambition and courage.
"When they look down at these rings I want them to serve as reminder that they are capable of anything they put their minds to.
"The best part about our new solid gold ring collection is that it's incredibly affordable. Every ring in the collection is under £200 - making it easier to invest in a piece of quality jewellery that you know will stand the test of time.
With our timeless designs and accessible prices, it's no wonder we're the go-to choice for those looking to treat themselves to something special.